Bootstrapping is an activity where existing resources and money are used to run a company and grow it instead of availing resources or money from outside the company. For example, if a company earns a profit of 2 Lakhs and if the company invests the 2 lakhs back in the business to grow and get more profits, then it is said the company is bootstrapping. In case the company decides to get funds from a bank or an investor to grow, then it is not called as a bootstrapped company